Telling my story over blog7/28/2023 You learn how to write better content to attract and engage an audience. It’s not quite that glamorous in practice, but it does require a large dose of creativity and discipline. Picture Don Draper from Mad Men staring out a window, Canadian Club whisky in hand, quietly contemplating the perfect way to position a product to make his client (and himself) a lot of money. In short, copy is creative text that intentionally guides someone to do business with you. If you have a great offer, weak marketing actually does everyone a disservice.īut what exactly is copy? And how does it fit in with content marketing? Step #2: Storyselling combines content marketing and copywriting
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